Tokopedia Intellectual Property Protection Platform
About Tokopedia
Dedicated IP Protection Team
We have a team dedicated to combating counterfeit products and IP infringement on a daily basis. The team constantly reviews sellers and product listings, works closely with brand owners on claims, and conducts intellectual property product takedowns in a quick manner.
Automation and Technology
We continuously invest to improve our around the clock detection. Our automated monitoring proactively blocks infringing product listings and flags suspected cases for further manual investigation.
- Rules engine checking various product attributes
- Optical Character Recognition (OCR) and image detection techniques
- Machine learning models detecting counterfeit product patterns
IP Reporting Portal
Brands and rights owners can easily submit IP infringement reports through the IP Reporting Portal which allows IP holders to review the status of and response time to IP claims they reported in their reports dashboard. Read more.
Building Trust with Brands and Stakeholders
We collaborate with stakeholders to combat counterfeits and IP infringement.
- Build Brand Alliance Program. Learn more.
- Working closely with brand owners, IP associations, and regulators.
- Review sellers and product listings and conduct IP related takedowns quickly.
Seller Vetting
Sellers are reviewed starting at the account registration. For higher tier shops such as Official Store and Power Merchants, we also require and review information such as contact details, national identity, and so on. Click on the links for more details.
We prevent previously banned sellers from setting up accounts again (e.g. block repeat infringers). On top of that, we evaluate the performance of sellers as soon as they start listing products.
Policy Enforcement and Seller Penalties
We have a strict repeat infringer policy. Sellers are reviewed closely for compliance with product policies through a Performance Scoring system. Any seller who accumulates repeat offenses or violations can be restricted from listing products, suspended, or permanently removed from the site.
- Reduction of the shop performance. Learn more.
- Repeat infringer detection.
Seller Education
Sellers are educated as soon as they join the platform and throughout their seller journey. We provide content resources to help them understand our policies. This education information, along with violation and suspension notification, is regularly communicated to them through email, seller notification center, and seller dashboard. The information can be easily accessed on:
- Tokopedia IP Protection Microsite.
- Seller education article. Read more.
- Video education about IP. Watch now.
- Clear T&C about violations and IP infringements. Read more.
Seller Transparency
We ensure customers can have a seamless experience and have the information they need to make informed purchasing decisions. Seller shop pages provide transparency for the sellers which includes information on their location, tenure of seller on the site, seller ratings and reviews, and their order processing time. Users can contact sellers directly through chat and also easily report potential product policy violations to Tokopedia on each product page via a “Report product” feature.
We are very happy to be part of Tokopedia's IPP. As a Brand Protection Agency, we represent our clients' IP rights worldwide, which has enabled us to get to know the advantages and disadvantages of different marketplaces. The user interface of the IPP is very easy to use and time efficient. We are very grateful for the great cooperation and communication with the Tokopedia team.
Project Manager globaleyez GmbH
The Tokopedia team is very collaborative. They are always open to receive feedback from our side. Thanks to our relationship, we can manage escalations in a timely manner.
VP of Brand Relations, Red Points
Being #SelaluAdaSelaluBisa for our consumers, we continuously take tangible steps to protect Intellectual Property Rights in order for our sellers to continue growing their businesses and for our buyers to receive only the best products. In support of the nation’s economic progress, we reaffirm our dedication to protecting Intellectual Property Rights alongside our stakeholders and the Indonesian Government.
Vice Chairman and Co-Founder, Tokopedia
Tokopedia has an intimate understanding of the need to protect public safety by fostering public-private partnerships. The IPR team adopts both a proactive and reactive approach when combatting pharmaceutical crime. A great partner to have when weathering the storm ahead.
The Pharmaceutical Security Institute (PSI)
Country Director of Xiaomi Indonesia
Logitech Indonesia
We are very happy to be part of Tokopedia's IPP. As a Brand Protection Agency, we represent our clients' IP rights worldwide, which has enabled us to get to know the advantages and disadvantages of different marketplaces. The user interface of the IPP is very easy to use and time efficient. We are very grateful for the great cooperation and communication with the Tokopedia team.
Project Manager globaleyez GmbH
The Tokopedia team is very collaborative. They are always open to receive feedback from our side. Thanks to our relationship, we can manage escalations in a timely manner.
VP of Brand Relations, Red Points
Being #SelaluAdaSelaluBisa for our consumers, we continuously take tangible steps to protect Intellectual Property Rights in order for our sellers to continue growing their businesses and for our buyers to receive only the best products. In support of the nation’s economic progress, we reaffirm our dedication to protecting Intellectual Property Rights alongside our stakeholders and the Indonesian Government.
Vice Chairman and Co-Founder, Tokopedia
Tokopedia has an intimate understanding of the need to protect public safety by fostering public-private partnerships. The IPR team adopts both a proactive and reactive approach when combatting pharmaceutical crime. A great partner to have when weathering the storm ahead.
The Pharmaceutical Security Institute (PSI)
Throughout the first semester of 2023, Tokopedia has made various efforts to protect Intellectual Property, which resulted in:
Report Instructions
- Find your brand / creation being sold by someone else without your permission?
- Please read the reporting guidelines on this website and do your reporting.
- Tokopedia team will evaluate your report.
- If the report is valid, the content you have reported will get some penalization. Learn more.