Consumer Behavior Buying, Having, and Being 11 edition

Consumer Behavior Buying, Having, and Being 11 edition Pengarang : Michael R. Solomon Penerbit : PEARSON Cetakan : 11 edition Tahun : 2015 Bahasa : Inggris Halaman : 604 Kertas Isi : HVS Cover : Soft Ukuran : 22 x 28 ISBN : '9781-292-017-41-9 Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences. This program will provide a better teaching and learning experiencefor you and your students. Heres how: Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapters Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapters contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.