ABH Sultry Palette

\It's a neutral palette that is free of warm orange/browns/reds (bloom is coral). I felt the variety was necessary for ABH. The cool tones are accompanied by neutrals and a pop of coral that I felt balanced the scales. \The foiled shades are super creamy with a lot of dimension and of course same formula as Norvina, or Modern Renaissance, Soft Glam etc. \ABH is known for colourful palettes and warm toned palettes, and as a brand it's very important to remain cognizant of consumer needs and wants that are within our core demographic and outside of it. Growth is about expansion and variety, to me this palette will invite consumers to ABH that possibly have never tried it before, will accompany MUA's and our core alike. Hope you like it\