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Writing for Busy Readers - 9780593187487
Rp374.000
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Harga sebelum diskon Rp394.000
- Kondisi: Baru
- Min. Pemesanan: 1 Buah
- Etalase: Business Management and Self Help
Writing for Busy Readers - 9780593187487 - Buku original periplus
By: Todd Rogers, Jessica Lasky-Fink
ISBN: 9780593187487
ISBN-10: 0593187482
Format: Hardcover
Language: English
Number Of Pages: 256
Published: 5th September 2023
Publisher: DUTTON
Dimensions (cm): 23.5 x 15.88 x 2.03
Weight (kg): 0.43
We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world?
When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition.
Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:
Use fewer words
Lower the reading level
Use formatting judiciously
Make the purpose clear for skimmers
Emphasize value for readers
Make responding as easy as possible
By: Todd Rogers, Jessica Lasky-Fink
ISBN: 9780593187487
ISBN-10: 0593187482
Format: Hardcover
Language: English
Number Of Pages: 256
Published: 5th September 2023
Publisher: DUTTON
Dimensions (cm): 23.5 x 15.88 x 2.03
Weight (kg): 0.43
We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world?
When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition.
Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:
Use fewer words
Lower the reading level
Use formatting judiciously
Make the purpose clear for skimmers
Emphasize value for readers
Make responding as easy as possible
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