Marketing Research 8th Edition - Alvin C. Burns & Ronald F

Marketing Research 8th edition By (author) Alvin C. Burns , By (author) Ronald F. Bush Product details Format Paperback | 496 pages Dimensions 203 x 254 x 17mm | 848g Publication date 18 Dec 2016 Publisher Pearson Education Limited Publication City/Country Harlow, United Kingdom Edition statement Global ed of 8th Revised ed ISBN10 1292153261 ISBN13 9781292153261 For courses in global marketing. Marketing Research: The Fundamentals The Eighth Edition of Marketing Research continues to provide students with a uts and bolts\ introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on.