Consumer Behavior - Leon G. Schiffman & Leslie Kanuk (11th Edition)

Consumer Behavior - Leon G. Schiffman Leslie Kanuk (11th Edition) Publisher: Pearson Education (492 pages). Product dimension (L x W x H): 27.50 x 21.70 x 1.60 cm. For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.