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Rp831.000
Buku Import The Advertising Concept Book by Pete Barry (Original Hardcover)
Rp831.000
- Kondisi: Baru
- Min. Pemesanan: 1 Buah
- Etalase: buku managemen import
Cover: Hardcover (Original)
Author: Pete Barry
Language: English
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added.
This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
Author: Pete Barry
Language: English
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added.
This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
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