The 22 Immutable Laws Of Marketing

[IMPORTED BOOKS] Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail. Format Buku: Soft Cover Language: English Penulis: Al Ries Penerbit: Profile Books Ltd Dimensi Buku: 129 x 197 x 15mm Jumlah Halaman: 160 pages Tanggal Terbit: 24-Oct-1994 ISBN: 9781861976109 Beli buku hanya di Kerajaan Buku ^.^