Jakarta, 6 Februari 2020 – Tokopedia, sebagai perusahaan teknologi Indonesia yang terus bertransformasi menjadi Super Ecosystem, berkolaborasi dengan Bridestory dan Parentstory untuk menggelar pameran inspiratif bertajuk ‘Tokopedia Fair x Bridestory Fair x Parentstory Fair’. Pameran ini dilaksanakan pada tanggal 6-9 Februari 2020 di Hall 2, 3, dan 3A di International Convention Exhibition (ICE) BSD, Tangerang.
Mengusung konsep an interactive one-stop shopping experience, Tokopedia Fair x Bridestory Fair x Parentstory Fair menghadirkan ratusan merek ternama yang dikurasi dari berbagai kategori produk, vendor pernikahan, serta aktivitas edukatif bagi anak.
VP of Corporate Communications Tokopedia, Nuraini Razak, mengatakan, “Pameran kolaboratif pertama antara Tokopedia, Bridestory dan Parentstory diharapkan dapat menjadi panggung bagi para pemilik produk dan jasa lokal maupun internasional, serta berbagai profesi, untuk memperkenalkan produk sekaligus menjembatani masyarakat Indonesia untuk menikmati pengalaman berbelanja online-to-offline (O2O). Sinergi Tokopedia bersama para mitra strategis seperti ini selalu ditujukan untuk mempermudah masyarakat menciptakan peluang dan mencapai lebih di era digital,” ungkap Nuraini.
Tokopedia Fair menghadirkan lebih dari 150 merek dari berbagai kategori produk mulai dari fesyen, kecantikan, rumah tangga hingga ibu dan bayi. Pengunjung juga dapat menikmati instalasi BTS AR Photo Booth “Pose with Luv” di Tokopedia Fair dan merasakan sensasi seperti berfoto secara langsung dengan BTS, grup mega bintang global asal Korea Selatan, yang juga merupakan brand ambassador Tokopedia.
Di sisi lain, Bridestory Fair menghadirkan lebih dari 400 booth vendor pernikahan profesional terpilih berdasarkan kualitas dan keunikannya masing-masing. Mengusung “Reflection of the Sea” sebagai tema pernikahan sepanjang tahun 2020, Bridestory Fair terinspirasi dari keindahan laut, kekayaan alam dan beragam biota laut Indonesia.
“Di Bridestory, kami memiliki misi untuk mewujudkan pernikahan impian setiap calon pengantin. Kami percaya kolaborasi ini dapat menjadi sinergi yang kuat dalam menawarkan produk dan layanan keperluan pernikahan yang diimpikan masyarakat luas,” ungkap VP of Marketing Bridestory, Ayunda Wardhani.
Sementara itu, di Parentstory Fair akan ada lebih dari 200 kelas dan aktivitas edukatif, tempat bermain, hingga instalasi interaktif dengan tema ‘A Day at the Beach’ yang dapat dinikmati oleh anak dan orang tua. Parentstory Fair juga menghadirkan lebih dari 50 tenant ibu dan anak serta berbagai pilihan makanan dan minuman ramah anak yang disediakan oleh Market & Museum.
“Bagi Parentstory, kolaborasi ini bisa memperluas jangkauan bisnis dan peluang yang lebih besar. Kami berharap dapat terus memberikan inspirasi yang dapat dimanfaatkan oleh para orang tua dalam memberikan akses beragam pilihan aktivitas untuk anak-anak berdasarkan usia anak, lokasi hingga kategori kegiatan yang diinginkan,” ungkap Director Parentstory, Garth Parlimbangan.
Di Tokopedia Fair x Bridestory Fair x Parentstory Fair pengunjung juga berkesempatan mendapatkan berbagai penawaran dan hadiah utama berupa cashback senilai Rp500.000.000 dan beragam hadiah menarik lainnya apabila melakukan pembayaran dengan vendor dengan pembayaran Bridestory Pay selama pameran berlangsung.
Tentang Tokopedia
Tokopedia, perusahaan teknologi Indonesia, memiliki misi mencapai pemerataan ekonomi secara digital. Visi Tokopedia adalah membangun sebuah Super Ecosystem dimana siapa pun bisa memulai dan menemukan apa pun. Saat ini, Tokopedia memberdayakan jutaan penjual dan pengguna melalui marketplace dan produk digital, fintech dan pembayaran, logistik dan fulfillment, serta Mitra Tokopedia.
Tentang Bridestory
Sejak didirikan pada bulan April 2014, Bridestory telah berkembang menjadi global wedding marketplace yang informatif dan inspiratif serta telah menjadi sarana penghubung antara calon pengantin dengan vendor pernikahan di seluruh dunia.Dengan lebih dari 700.000 calon pengantin berkunjung ke www.bridestory.com setiap bulannya, Bridestory telah menjadi salah satu wedding marketplace terbesar di Indonesia. Bridestory juga merupakan pemilik dari salah satu jaringan wedding Instagram terbesar di dunia yang menghadirkan inspirasi pernikahan ke lebih dari 3.2 juta followers setiap harinya.
Untuk informasi lebih lengkap, kunjungi www.bridestory.com atau dapatkan aplikasi Bridestory di Google Play dan App Store.
Tentang Parentstory
Berdiri pada bulan Oktober 2018, Parentstory hadir untuk mendampingi Parents dalam memaksimalkan tumbuh kembang si Kecil melalui inovasi teknologi. Hingga kini, sudah lebih dari 50,000 Parents yang bergabung dan memercayakan Parentstory untuk mencari serta memesan beragam kegiatan si Kecil. Dengan lebih dari 500 partner yang sudah bergabung bersama Parentstory dan tersedianya lebih dari 1,500 kegiatan si Kecil, pengalaman untuk mencari dan memesan kegiatan si Kecil jadi semakin menyenangkan.
Untuk informasi lebih lengkap, kunjungi www.parentstory.com atau dapatkan aplikasi Parentstory di Google Play dan App Store.
Kontak Media
Shania Haroen (shania.haroen@tokopedia.com)
Tokopedia, Bridestory and Parentstory Presents a Collaborative Exhibition
Jakarta, February 6, 2020 – Tokopedia, an Indonesian technology company that continues to transform into a Super Ecosystem, is collaborating with Bridestory and Parentstory to organize an inspirational exhibition titled ‘Tokopedia Fair x Bridestory Fair x Parentstory Fair’. This exhibition will be held on 6-9 February, 2020 in Hall 2, 3 and 3A at the International Convention Exhibition (ICE) BSD, Tangerang.
Applying the concept of an interactive one-stop shopping experience, the Tokopedia Fair x Bridestory Fair x Parentstory Fair presents hundreds of well-known brands curated from various product categories, wedding vendors and educational activities for children.
VP of Corporate Communications Tokopedia, Nuraini Razak, said, “The first collaborative exhibition of Tokopedia, Bridestory and Parentstory is expected to serve as a stage for local and international product and service owners, as well as various professions, to introduce their products and to bridge Indonesian people to enjoy online-to-offline (O2O) shopping experience. The synergy between Tokopedia and its strategic partners such as this has always been aimed at making it easier for people to create opportunities and achieve more in the digital age,” Nuraini said.
Tokopedia Fair exhibits more than 150 brands of various product categories ranging from fashion, beauty, household to mother and baby. Visitors at the Fair can also enjoy a BTS AR Photo Booth “Pose with Luv” installation and experience the sensation of having photos taken with BTS members, a global mega star group from South Korea, who is also Tokopedia’s brand ambassador.
On the other side, Bridestory Fair presents more than 400 booths of professional wedding vendors selected based on their quality and uniqueness. Boasting “Reflection of the Sea” as the wedding theme throughout 2020, the Bridestory Fair is inspired by the beauty of the sea, the natural richness and diverse marine life of Indonesia.
“At Bridestory, we have a mission to realize the dream wedding of every couple. We believe this collaboration can create a strong synergy in offering desirable products and services on a wider scale,” said VP of Marketing Bridestory, Ayunda Wardhani.
Furthermore, there will be more than 200 classes and educational activities, playgrounds, and interactive installations at Parentstory Fair, with its theme ‘A Day at the Beach’, which are engaging for both children and parents. The Parentstory Fair also presents more than 50 of mother & baby tenants as well as a varied choice of child-friendly food and beverages provided by Market & Museum.
“For Parentstory, this collaboration can expand our business to reach and create greater opportunities. We hope we could continue to inspire parents in opening the access to various activity options for children according to the child’s age, location or their desired activity category,” said Director Parentstory, Garth Parlimbangan.
Visitors of the Tokopedia Fair x Bridestory Fair x Parentstory Fair also have the opportunity to receive various offers and win the grand prize of a Rp 500,000,000 cashback, as well as other attractive prizes for payments to vendors using Bridestory Pay at the exhibition.
About Tokopedia
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
About Bridestory
Founded in April 2014, Bridestory has developed into an informative and inspiring global wedding marketplace and has become a means of connection between brides and grooms to wedding vendors around the world. With more than 700,000 brides visiting www.bridestory.com every month, Bridestory has become one of the largest wedding marketplaces in Indonesia. Bridestory is also the owner of one of the largest Instagram wedding networks in the world that presents wedding inspiration to more than 3.2 million followers every day.
For more information, visit www.bridestory.com or get the Bridestory app on Google Play and App Store.
About Parentstory
Established in October 2018, Parentstory seeks to assist parents in maximizing their child’s growth and development through innovation in technology. So far, more than 50,000 parents have joined and entrusted Parentstory to search and order various activities for their loved ones. With more than 500 partners joining Parentstory and more than 1,500 available activities for children, the experience in finding and ordering activities for their loved ones will be more enjoyable.
For more information, visit www.parentstory.com or get the Parentstory app on Google Play and App Store.
Media Contact
Shania Haroen (shania.haroen@tokopedia.com)