Indonesia, June 7, 2022 – Several local MSME owners reveal needing a solid strategy to maintain and even increase sales. Home to approximately 12 million registered merchants, almost 100% of which are local MSMEs, Tokopedia shares five ways for local MSME owners to do so:
1. Analyze and Evaluate the Market – Through the Statistik Toko feature in the Tokopedia Seller application, merchants can analyze their business’ important statistics, such as net income, estimated expenses, product order trends, as well as other useful data that can be used to develop and improve sales strategies.
2. Optimize the Automated Advertising Feature – Merchants can optimize TopAds, Tokopedia’s automated advertising feature, through which their products will appear at the top of the page. This helps merchants attract more buyers and maximize sales.
3. Refine Promotion Strategy – MSME owners can offer customers promotions to increase transaction. Product bundles and discounts are also other notable alternatives. “Merchants can further activate the Bebas Ongkir feature so buyers won’t have to worry about shipping cost,” Tokopedia’s Vice President of Logistics Edwin Mailoa said.
4. Utilize Smart Warehouses – To reach a broader market, MSME owners can store their products in Dilayani Tokopedia’s smart warehouses that are spread across multiple regions in Indonesia.
“Dilayani Tokopedia supports merchants with operations handling, starting from product inbound, packing, shipment, and as well as issue resolution should there be any during transaction. This allows MSME owners to focus more on business development,” Tokopedia’s Associate Vice President of Fulfillment Samuel Simanjuntak said.
5. Choose the Right Delivery Service – Supported by several strategic partners, Tokopedia offers three types of delivery service merchants can choose according to their business needs.
The Dijemput Kurir Service allows merchants to wait for a courier to pick up an order. On the other hand, the Antar ke Kantor Agen Service requires merchants to drop off orders at shipment agents. The AWB Otomatis dan Non-Tunai Service helps merchants automatically document addresses, receipts, and costs of delivery by logistic partners.
Tokopedia–a part of GoTo group, the largest digital ecosystem in Indonesia consisting Gojek, Tokopedia and GoTo Financial–will continue to empower MSME to achieve more in an effort to recover the Indonesian economy.
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About Tokopedia
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
Tokopedia is part of the GoTo Group, the largest digital ecosystem in Indonesia, consisting of Gojek, Tokopedia and GoTo Financial.
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