Indonesia, 30 April 2021 – Since the beginning of Ramadan, Tokopedia has been collaborating with a number of businesses – especially local MSMEs – in various industries, from food and beverages, fashion to households, to present the Parsel Ramadan campaign.
External Communications Senior Lead Tokopedia, Ekhel Chandra Wijaya Tokopedia, said, “In the midst of this pandemic, the activity of sending parcels to one another is one way to maintain relationships with your closest ones.”
“Transactions for parcel products also jumped more than 3x during the Parsel Ramadan campaign compared to the month before the campaign started.” he added.
Here are five inspirations for Ramadan parcels that can be found on Tokopedia:
- Beauty and Personal Care Products – Taking care of the body is an important thing to do, especially when fasting so that the skin is not dehydrated. Moisturizer, soap, perfume and skincare can be parcel ideas that can be given to loved ones.
Tokopedia recorded an increase in transactions in the Beauty category which reached almost 2x by the end of 2020. - Prayer Items – Prayer items is also one of the sub-categories whose transactions have increased significantly during the first quarter of 2021, which is more than 2x, when compared to the same quarter in 2020.
“Aladeen Indonesia, an example of a local MSMEs that sells prayer items, has experienced an up to 3x increase in transactions during the campaign,” Ekhel added. - Cutlery – Cutlery made of glass, ceramic to wood with various motifs can be an attractive option for Ramadan parcels
Pero Indonesia, a local business owner who provides a variety of porcelain tableware, recorded a transaction increase of more than 3x during the 2021 Ramadan Parcel campaign when compared to the month before the campaign. - Food and Beverages – “Transactions for food parcels jumped nearly 4x during Ramadan 2020 when compared to the previous month,” Ekhel explained.
Smoking Barrels, one of the local coffee business activists, recorded a 5x increase in transactions during the Ramadan Parcel 2021 campaign when compared to the month before the campaign. - Gift Card – People can also send digital gift cards with the theme of Ramadan to friends and family through the Tokopedia Gift Card. Recipients can use gift cards to buy various necessities through Tokopedia.
In addition to finding complete and affordable parcel options starting from IDR 50,000, people can also enjoy a number of attractive offers such as Unlimited Free Shipping and Free Shipping with GoSend.
About Tokopedia
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
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